Laundry Breeze Re-Opens At 1661 S. Robertson Blvd

Press release: Los Angeles—Laundry Breeze, at 1661 S. Robertson Blvd, recently completed a significant renovation, including the addition of high-efficiency washers and dryers; free WIFI; snack, soap and soda vending machines; and flat-screen TVs. The new Laundry Breeze is an energy-efficient, bright, clean and modern card-operated laundry, according to owner Payman Bassirat. Fully attended, the 2,400-square-foot Laundry Breeze is open 6 a.m.-11 p.m. daily, and provides drop-off wash/dry/fold service.
“We rebranded the former Launderland to Laundry Breeze to let the public know that doing laundry here is now a quick, easy, breezy experience,” said Bassirat. “When the store was purchased, all the equipment was old and in poor working condition. Utilities were high and so were repairs. The decision to put in new equipment was a no-brainer. The laundry is basically brand new, with new equipment, floors, surfaces, dry wall and vending center.”
The new Laundry Breeze touts high-efficiency, water-conserving Continental and LG commercial washers and dryers that allow customers to complete laundry in less time. Machines in 2- to 7-load capacities take on small to large, bulky laundry loads. “The washers offer high G-force extract speeds, which remove more moisture from laundry loads during extract,” he said. “This cuts resulting dry time and allows our customers to complete laundry sooner.”
Elite Business Investments, in Valley Village, Calif., worked with Bassirat to locate and retool the laundry. By selecting water-conserving washers, Bassirat said he’s helping the citizens of California conserve water during the state’s devastating and ongoing drought. He replaced the previous laundry’s top-load washers, which consumed about 30 gallons of water per load, with 14 LG double-load washers, which use less than 14 gallons of water per load. Additionally, the Continental 4-, 5- and 7-load G-Flex Washers are engineered for superior efficiency and wash quality, according to Bassirat.
Catering to self-service and full-service customers alike, Laundry Breeze’s trained attendants are helpful and knowledgeable. While self-service customers enjoy Laundry Breeze’s extensive equipment offering, free WIFI, vending machines and large-screen televisions, full-service customers enjoy the convenience of drop-off service. “Just drop off your laundry in the morning and pick it up later that day,” said Bassirat. Attendants wash and dry items according to customer specifications and then fold and package them for pick-up.
“Our beautifully clean and friendly environment sets us apart,” said Bassirat. “We are so proud to bring Laundry Breeze to the community.”
To find out more about Laundry Breeze, call 323-316-0383.

About Luke Ford

Raised a Seventh-Day Adventist at Avondale College in Australia, Luke Ford moved to California in 1977. He graduated from Placer High School in 1984, reported the news at KAHI/KHYL radio for three years, attended Sierra College and UCLA, was largely bedridden by Chronic Fatigue Syndrome for six years, and converted to Judaism in 1993. From 1997-2007, Luke made his living from blogging. Living by Beverly Hills (, he now teaches the Alexander Technique (moving the way the body likes to move). Lessons cost $100 each and last about 45 minutes. In 2011, Luke completed a three-year teaching course at the Alexander Training Institute of Los Angeles. His personal Alexander Technique website is Luke is the author of five books, including: » The Producers: Profiles in Frustration » Yesterday’s News Tomorrow: Inside American Jewish Journalism
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