Starbucks Bets On Sorbettos

From the Los Angeles Times:

Starbuck's Sorbetto muralMichael Ramirez

Mural artists put the finishing touches on a new Starbucks advertisement on the corner of 3rd Street and Robertson in West Hollywood. The new drinks roll out Tuesday.

 Is sorbetto the new frapuccino?

Starbucks is gambling that Los Angeles and Orange County will go head over heels for its pair of icy new beverages being tested at roughly half of its area stores, beginning today. Tangy sorbetto is a twist on Pinkberry yogurt. And citrus ice sorbetto is grapefruit tart, yet still plenty sweet. Tangy citrus ice sorbetto is an Arnold Palmer-style mix of the two. There are also blend-ins, such as berry and tropical mango juices.

Cos La Porta, a Starbucks senior vice president, said the drinks were the result of extensive customer research – and a trip to Italy.

About Luke Ford

Raised a Seventh-Day Adventist at Avondale College in Australia, Luke Ford moved to California in 1977. He graduated from Placer High School in 1984, reported the news at KAHI/KHYL radio for three years, attended Sierra College and UCLA, was largely bedridden by Chronic Fatigue Syndrome for six years, and converted to Judaism in 1993. From 1997-2007, Luke made his living from blogging. Living by Beverly Hills (, he now teaches the Alexander Technique (moving the way the body likes to move). Lessons cost $100 each and last about 45 minutes. In 2011, Luke completed a three-year teaching course at the Alexander Training Institute of Los Angeles. His personal Alexander Technique website is Luke is the author of five books, including: » The Producers: Profiles in Frustration » Yesterday’s News Tomorrow: Inside American Jewish Journalism
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